Emma Stone has been used as the model for a range of Revlon lip products. This would appeal to a diverse range of people, particularly women between the ages of 16 and 35 and also, fans of the actress herself. The uses and gratifications are that she is someone to look up to, being successful and stereotypically 'beautiful', and therefore, the audience can connect with her. Also, she is quite a current actress, having been in several popular movies over the past few years so people may aspire to be like her and think that if they purchased the project being advertised, they could do so. The colours used in the advert would appeal to women because a variety of pink and peach tones have been used, which are stereotypically quite girly coloured. Younger women would appeal to it more, because Emma Stone is fairly young herself and the makeup used is very youthful looking, suggesting that the products are more targeted towards them.
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