Audience Task

 

Emma Stone has been used as the model for a range of Revlon lip products. This would appeal to a diverse range of people, particularly women between the ages of 16 and 35 and also, fans of the actress herself. The uses and gratifications are that she is someone to look up to, being successful and stereotypically 'beautiful',  and therefore, the audience can connect with her. Also, she is quite a current actress, having been in several popular movies over the past few years so people may aspire to be like her and think that if they purchased the project being advertised, they could do so. The colours used in the advert would appeal to women because a variety of pink and peach tones have been used, which are stereotypically quite girly coloured. Younger women would appeal to it more, because Emma Stone is fairly young herself and the makeup used is very youthful looking, suggesting that the products are more targeted towards them.

How to improve my exam grade

29/01/2014

Audience Question
  

• Expand on ideas
• Talk more about socio-economic scale 
•  Be more specific

Representation Task 

• Be more specific to a text
• Expand on ideas more
• Talk about both genders

Revision and Study

• Check the media blog
• Upload to my own blog when I see a good case study at home
• Practice exam questions 
• Buy textbook

 Coursework 

• Learn the deadlines
• Don't procrastinate
• Proof read articles
• Check the mark scheme  

Gender Representation - FHM Magazine

11/12/13

On the front cover of this magazine is a picture of Michelle Keegan looking very sexualised. The producer has presented her in a more suggestively sexualised way, as a lot of her body isn't shown, however, she is looking directly into the camera in a seductive manner and part of her breasts can still be seen. The text covers some parts of the picture, however, it only covers parts of the picture that aren't sexualised which puts more of the focus on her body. At the bottom it says 'Michelle Keegan is the sexiest woman in soap', which makes readers believe that this is a fact. It makes the audience want her, as if she is an object.

Grand Theft Auto 5 - Gender Representation

 

The male characters are represented in this game as being very strong and almost above the law, in a way. The game glamorizes and glorifies violence by making it seem as though it's okay for them to do illegal activities and try to get away with them. It makes the player feel as though they can be a masculine, powerful figure like and helps them to virtually live out a fantasy or lifestyle they wish they could have. It is not a true representation of men as not all men run around shooting people and beating up women, or run away from the police and kill people without mercy or getting intro trouble.

There was one woman featured in the first five minutes of the clip. Within a few seconds of seeing her, she had been thrown on the floor by the male characters and was screaming. This isn't a true representation of women, however, it is quite stereotypical and makes it seem as though women are weak and less powerful than men.

Gender Representation - Borgen

11/12/13

http://www.bbc.co.uk/i/b01rbqhc/

This is a Danish television political drama that centres around the first female prime minister of Denmark. She is a strong willed, charismatic woman, which isn't stereotypically how women are represented in the media and in different television programmes. She has a lot of power over people and isn't as sexualised as you would generally expect. Despite this, in the clip that I watched, she is wearing high heels and a skirt, which are generally associated with women trying to impress men and look good (which is stereotypical). She is an independent woman who doesn't seem to take orders from men, as she tells several of them to leave her meeting and dismisses their idea to try to get the sympathy vote from the public after a public breakdown.